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I help ambitious fempreneurs like you attract dream clients on Instagram without having to spend hours in front of your screen.
- So you can live more and work less.
I'm a corporate escapee, certified life coach and social media expert.
I started out as travel content creator on Instagram and grew my account @charlottikarrotti to +85k followers organically. After being asked for advice by hundreds of people on how to grow their own accounts, I started social media consulting and one thing led to another. Now I run a successful Instagram coaching and strategy business.
Why did I start a travel Instagram account in early 2016 - long before the term 'influencer' existed?
It actually already started in 2013. I loved Instagram back then because it was full of fitness and foodie accounts which inspired me to live a healthy lifestyle. So to keep myself accountable I posted pics of my daily meals and workouts.
When I graduated from university in 2014 I started my first job. The pay wasn't great but it was a 'well known' company so I was very excited. That's also when I pivoted towards travel content on my account because I could now finally afford to travel.
After a year of working in this low paid and very boring job, I was able to switch to better roles at Microsoft and Google.
Now the pay was great and the people I worked with were amazing. That's it, I made it. Or had I really?
Unfortunately it still felt like something was missing. At first I felt guilty and thought something was wrong with me. Why was I not enjoying the jobs that I had worked so hard for?! I tried to ignore the feeling and distracted myself by going traveling big time. I'm talking going on a trip at least once a month, but ideally every 2nd weekend.
No sleep because the flight is at 5am? No problem. Hotels in Barcelona are crazy expensive when you book them last minute in the summer? No worries, I'll eat bread and cheese for a week. We have to transit 3 times to get to the destination and wait for 8 hours in each airport? Let me get my credit card, I'm booking this! That's the kind of vibe I was on. I did anything to escape the mundane 9-5 reality and travel made me feel happy and free. This is also when I started posting a lot of travel content on Instagram. My account started growing rapidly. And so did my knowledge of Instagram.
Since I continued to feel unfulfilled in my job, I decided that life is too short to be doing something you don't enjoy and handed in my notice. I was dreaming of being my own boss, even though I wasn't sure yet what exactly I wanted to do. I left my job in February 2020 and wanted to travel the world for 1 year and take it from there.
But then - I'm sure you guessed it - the global pandemic hit. So 1 month into my 'year long world trip' I had to fly back home.
During my time at home I re-discovered my passion for personal development and studied to become a certified life coach. I also deepened my understanding of social media and online marketing in general.
One day I was helping yet another friend on how to optimise her husband's business Instagram account and she said 'Wow, this was super helpful! You should charge for this!' I had been giving advice to many people over the years - usually informally in the DMs or even in real life. But it hadn't occurred to me that I could organise my knowledge and offer it as a service to others.
I had nothing to lose, so I decided to go for it. And the rest is history. Since then I've helped dozens of women with my paid services and hundreds with the free content I share on my Instagram account every week.
Here's How I Can Help:
FREE Instagram Biography Guide
Your biography is the first thing people see when they land on your profile, so make sure it's optimised.
90 Minute Intensive
Learn how to optimise your entire account and develop a content strategy to attract clients.
8 Week 1:1 Coaching
Access all the IG knowledge I acquired over 8 years in 8 weeks and set up your business for success.
(Fun) Facts About Me
1. FAVOURITE SHOW OF ALL TIMES:
a. Friends
b. Prison Break
c. Gossip Girl
d. All of the above
2. LANGUAGE I'D LOVE TO LEARN:
Thai or Hindi
I drink G+T only when flying
3. MY DRINK OF CHOICE IS:
a. Gin & Tonic
b. Cosmopolitan
c. Red Wine
d. Guinness
4. ONE DAY I WANT TO:
buy a one way ticket and only
bring a handbag as luggage.
5. FAVOURITE QUOTE:
limitations are self-imposed.
6. BOOK I COULD READ OVER AND OVER AGAIN:
Super Attractor by Gabby Bernstein
7. FAVOURITE TRAVEL DESTINATION:
a. Africa
b. Australia
c. Thailand
d. Indonesia
8. AS A CHILD MY DREAM JOB WAS:
a. Teacher
b. Belly Dancer
c. Zoo Keeper
d. Scientist
9. BEST ADVICE I'VE EVER GOTTEN:
start before you're ready!
10. MY BIGGEST PET PEEVE:
when people with a small following
say 'hi guys' on instagram stories.
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